NewswireToday - /newswire/ -
Bath, Banes, United Kingdom, 2012/02/01 - FuturePlus, the award-winning customer publishing agency of Future Publishing, has today announced the appointment of Fiona McDaniel to the position of Director of Client Services and Marketing. LSE: FUTR
With over 15 years of publishing and marketing experience, Fiona joins FuturePlus from Sky where she led the editorial and marketing teams as Head of Publishing and Marketing as well as Head of Digital and Direct.
Whilst at Sky, Fiona worked across the entertainment division where she was responsible for a portfolio including Sky Magazine, Sky Sports Magazine, Sky Kids Magazine and Sky Movies Magazine, which she worked on in partnership with FuturePlus.
Following a year of strong growth with 12 new wins, this is a new position within FuturePlus. Fiona will work closely with the agency’s valued client base on communications activities and strategic planning, to ensure relationships are open and productive.
A strong addition to FuturePlus, Fiona brings with her a raft of marketing expertise and will head up the Accounts division, leading a team of six others. Scheduled to start her new position at the beginning of February, Fiona will report directly in to Jayne Caple, Managing Director of Future Plus.
On her new appointment, Fiona says: “I have worked alongside FuturePlus for a number of years and am delighted to be joining such a dynamic and successful team. FuturePlus has a fantastic portfolio of clients and I’m looking forward to working closely with all parts of the team.”
Jayne says: “Fiona is a fantastic addition to the team and I’m really excited that she’s on board. We have experienced strong growth over the past 12 months and we’re hoping to continue this into 2012 so Fiona will be key in driving this forward.”
Clare Jonik has also been promoted to Commercial Director from her role as Senior Account Director in recognition of her work over the last 12 months.
Jayne Caple says: “Clare has had a stellar year; she is a relationship builder and is hugely tenacious so this role is perfect for her. Strong commercial salespeople at this level are hard to come by, so I’m delighted we have been able to promote from within.”
FuturePlus, the multiple award-winning customer publishing agency of Future Publishing, provides compelling, engaging and measurably effective content and communication solutions across multiple channels, including magazines, catalogues, websites, e-newsletters, podcasts, mobile devices and TV.
FuturePlus’s consistently forward-thinking approach sees the agency partner with some of the world’s biggest retailers, service providers and member organisations. The wide range of high profile partners who currently enjoy the passion and expertise shown by FuturePlus include O2, Tesco, ODEON, Jessops, the Musicians’ Union, GMB, docrafts, Asda, Madison and The Chartered Society of Physiotherapy.