• Exhibit in Berlin to run from February 8th to 10th;
• Programs help farmers to meet consumers’ expectations;
• Food value chain panel to discuss high consumer expectations and the effect on farmers.
From February 8th to 10th, BASF Crop Protection will attend the leading international fresh produce trade fair “Fruit Logistica” in Berlin. As highlighted by the BASF Farm Perspectives Study, consumers expect high quality, affordable food produced in an environmentally-friendly way. In response, this year’s exhibit will focus on solutions tailored to meet both farmers’ and consumers’ expectations.
“Our crop protection portfolio and especially our concepts Smart Protection and AgCelence® give farmers the right solutions, because both consumers and farmers benefit from the results”, says Vincent Gros, Senior Vice President of BASF SE and Head of the Region Europe, CIS, Central Asia, Africa and Middle East of BASF’s Crop Protection division. “Smart Protection programs are designed so that farmers can have both reliable protection against pest and diseases but also maximum flexibility to choose harvesting dates. This allows for the lowest possible residue level to fulfil the requirements of retailers and consumers”.
BASF will present its latest integrated solutions, especially those under the AgCelence umbrella. AgCelence products help plants to overcome stress conditions more efficiently. Farmers and consumers can expect improved quality such as crispy green salad with longer-lasting freshness. External partners will also be on hand to present and discuss their own research on the positive effects these solutions have on fresh produce.
The programs and products look at the complex challenges farmers face and offer integrated solutions for greater productivity and profitability on the one hand and environmental and social compatibility on the other.
On February 9th, BASF will hold a Panel Discussion to address several key issues including how consumers’ high expectations affect farmers, retailers and the industry. Six experts from across the food value chain will discuss the question:
“How urgent and feasible is it to support farmers to meet consumer expectations?”
- Prof. Dr. Ahmet Altindisli (Ege University, İzmir, Turkey);
- John Edmunds (Audax Audits, Great Britain);
- Konstantin Kreiser (NABU, Germany);
- Dionysios Valassas (General manager Apple Farmers association Group Zagorin, Greece);
- Leon VanMullekom (BASF Country Manager, Turkey);
- Andreas Varlamos (Manager at Food Allergens Lab, Greece).
BASF cordially invites all trade fair visitors and media representatives to visit the booth and attend the panel discussion.
About the Crop Protection division
With sales of €4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include turf and ornamental plants, structural/urban pest control, and forestry. BASF aims to turn new knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information on BASF Crop Protection can be found on the web at agro.basf.com or follow us on twitter: twitter.com/basfagro
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €63.9 billion in 2010 and had approximately 109, 000 employees as of the end of 2010. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).