Gartner’s Magic Quadrants position vendors within a particular quadrant based on their completeness of vision and their ability to execute on that vision.
According to Gartner,“The WCM market continues to grow rapidly, and new technologies continue to emerge. This dynamism has occurred because enterprises today expect WCM to do much more than simply manage the content of their websites. Enterprises want their websites to optimize interactions with visitors, whether that means selling more, engaging more or informing more.”
Gartner continued,“Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem into which their own offerings need to fit. Leaders can: demonstrate enterprise deployments; offer integration with other business applications and content repositories; provide a vertical-process or horizontal-solution focus.”
Oracle WebCenter enables organizations to use the online channel to deliver an engaging and effective customer experience. The solution empowers business users to manage and deliver high-scale dynamic websites with content targeting and optimization, user-generated content, end-user personalization, and integrated management and delivery of the mobile Web.
A component of Oracle Fusion Middleware 11g, Oracle WebCenter is the user engagement platform for social business. It is a complete, open and integrated portfolio of portal, web experience management, content and social networking technology in a single product suite.
Oracle WebCenter is a component of Oracle’s larger solution for managing the customer experience across channels, including complementary technologies, such as Oracle’s Siebel CRM, Oracle’s ATG Web Commerce, and Oracle Real-Time Decisions.
“The online channel today is a major driver of customer engagement, marketing and competitive success for organizations,” said Loren Weinberg, vice president, product management, Oracle. “We believe our placement in the Leaders Quadrant of the latest Gartner Magic Quadrant for Web Content Management affirms the strength of our offering and the success that our customers have realized in using our Web Experience Management solutions to drive brand engagement, loyalty and business success.”
(1) Gartner, Inc.,“Magic Quadrant Web Content Management,” by Mick MacComascaigh, Jim Murphy, Gavin Tay, November 10, 2011
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About Gartner’s Magic Quadrant
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