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Louisville, KY, United States, 2012/01/23 - GE Appliances scored big in Builder magazine’s 2012 brand use study, sweeping all major appliance categories as the brand “used the most” and the brand “used in the past two years” - GEAppliances.com. NYSE: GE
• GE was #1 in brands “used the most” and in brands “used in the past two years” in all five appliance categories;
• GE was #1 in brand familiarity in four of the five categories;
• GE made history by sweeping five appliance product categories in the survey.
GE Appliances scored big in Builder magazine’s 2012 brand use study, sweeping all major appliance categories as the brand “used the most” and the brand “used in the past two years,” and scoring top honors for brand familiarity in four of the five categories.
“We are thrilled with the results,” says Matt Rose, general manager of contract sales for GE Appliances. “This is a powerful, third-party affirmation of the confidence builders feel in using GE appliances and the demand for our products—even in a struggling economy.”
GE was #1 in brands “used in the past two years” and in brands “used the most” in all five categories: dishwashers, laundry appliances, range hoods, ranges and cooktops, and refrigerators.
GE was #1 in brand familiarity in four of the five appliance categories: laundry appliances, range hoods, ranges and cooktops, and refrigerators.
“The performance of GE appliances in this important research is indeed impressive,” says Warren Nesbitt, group president of Residential Construction for Hanley Wood Business Media. “Builders from coast to coast have a documented, third-party measurement of brand use and preference patterns taking place in the homebuilding industry today. This data indicates a very high level of adoption of GE appliance products by Builder readers across the country.”
Builder magazine’s brand use study has been conducted annually since 1995. The 2012 survey of 10,800 single-family and multi-family builders was conducted by Hanley Wood and Readex from August 9 to Sept. 29, 2011. The survey is one of the deepest and most respected studies in the housing industry.
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About GE Appliances
GE Appliances (ge.com/appliances) is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better.