NewswireToday - /newswire/ -
Albany, NY, United States, 2006/11/08 - While most pay per click services lack significant bang for the buck, Google™'s Adwords program appears to be making lots of money for internet savvy advertisers.
When SiCap Industries first introduced their Sinus Buster Hot Pepper Nasal Spray in 2004, the company had began operations with a very small ad campaign on Google. The fledgling "Start Up" began with a mere ($20.00 daily budget), but today their advertising budget allocates more than $200 thousand yearly to Google's "Adwords" program.
Google™ Adwords is a "Pay Per Click" advertising system aimed at relevant content within popular web searches. For instance, if you search for "Sinus Headaches", relevant non-commercial content will appear on the screen, but you will also see advertisements from Google that relate directly to your search. These ads generally run on the right side, and directly above of your search results.
This unique internet ad program has proven to be a huge money maker for Google, but it's also making lots of money for internet savvy advertisers. Wayne Perry, president of SiCap Industries says advertising on Google has been an important part of his company's growth.
"We were hesitant at first because we already tried a couple different pay per click ad programs, and none of them really paid off. But Google has always been a proven advertising venue for us, and the results are trackable. That's the beauty of the web. For every dollar we spend with Google, we get three dollars back in sales, and that's a fact. It's also a smart way to build your brand with the masses, and that's what we've done with Sinus Buster," Perry adds.
For as little as $10.00 daily, any legitimate internet company can advertise their products and services throughout the "World Wide Web".
"Google Ads are directly targeted to consumers searching for related products and services. It's a perfect match for consumers and advertisers. Google's system allows advertisers to connect directly with consumers. For our company, the Google Adwords system is responsible for at least thirty percent of our company's growth over the past two years," adds Perry.