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PlattForm Higher Education Announces Second White Paper in Series on Adult Education Programs - PlattForm Higher Education just released its white paper, “Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI.” This is the second white paper in the series on adult education
PlattForm Higher Education Announces Second White Paper in Series on Adult Education Programs

 

NewswireToday - /newswire/ - Olathe, KS, United States, 2012/01/12 - PlattForm Higher Education just released its white paper, “Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI.” This is the second white paper in the series on adult education.

   
 
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PlattForm Higher Education announced today the release of its second white paper in a series on enrollment marketing best practices for adult education. The paper is titled “Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI.”

Authored by Chief Growth Officer Brad Gibbs of PlattForm Higher Education, the largest full-service agency specializing in enrollment marketing for higher education, the white paper explores how the admissions team and processes should be structured to serve the adult and online student.

For example, Gibbs’ writes on the time it takes admissions representatives to respond to an adult inquiry and how response time can have a profound effect on conversion success.

Readers of the white paper will find insights and learnings throughout, including:

· Why the admissions structure for adult and online students should be different from traditional students;
· The keys to creating an operationally efficient admissions team;
· How to determine the return on investment of your adult education program;
· The best-case scenario for application-to-enrollment of an adult student.

“Institutions see the value in offering adult and online programs,” said Gibbs. “The key is ensuring the admissions team is structured to serve the adult and online student.”

The white paper,“Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI,” can be downloaded at PlattForm Higher Education's website or by emailing marketing[.]plattformhighered.com. Those interested in downloading our first white paper in the series can do so by visiting our site or emailing us.

About PlattForm Higher Education

PlattForm Higher Education (plattformhighereducation.com) is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise and exceptional service to colleges and universities throughout the U.S. and Canada. We offer a range of services in traditional and interactive marketing. Our services include creative, direct-response, traditional media production and placement, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.

 
 
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PlattForm Higher Education Announces Second White Paper in Series on Adult Education Programs

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Publisher Contact: PlattFormAd.com 
913-654-2000 michael.ogden[.]plattformad.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any PlattForm securities in any jurisdiction including any other companies listed or named in this release.

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