PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: QUALCOMM, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Qualcomm and Sesame Workshop Collaborate to Explore Educational Applications of Augmented Reality - Companies demonstrate prototype playset at CES 2012 (NASDAQ: QCOM) - SesameWorkshop.org/ Qualcomm.com
Qualcomm and Sesame Workshop Collaborate to Explore Educational Applications of Augmented Reality

 

NewswireToday - /newswire/ - Las Vegas, NV, United States, 2012/01/10 - Companies demonstrate prototype playset at CES 2012 (NASDAQ: QCOM) - SesameWorkshop.org/ Qualcomm.com. NASDAQ: QCOM

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Qualcomm Incorporated (NASDAQ: QCOM) and Sesame Workshop, the producer behind Sesame Street, have joined forces to explore augmented reality experiences for children that encourage learning and imagination. A longtime advocate of embracing cutting-edge technologies to enrich children’s early learning experiences, Sesame Workshop teamed with Qualcomm to create a prototype playset that brings physical toys to life. The application will be demonstrated at International CES, Jan. 10-13, in Qualcomm’s exhibit (South Hall 3, Booth #30313).

The collaborative project explores the use of a tablet with a traditional playset to make children’s’ playtime more fun and educational. The prototype playset includes traditional elements such as common household objects, as well as figurines of classic Sesame Street characters Cookie Monster, Bert and Ernie. Additionally, the demo includes a tablet and an application that uses Qualcomm’s newly branded Vuforia™ augmented reality platform. When the tablet is pointed at the playset, the pieces and the play environment come alive through the tablet’s camera, transforming the playset into an interactive experience.

“In the past, the only place toys came to life was on TV and in movies. Today, we are bringing that magic one step closer to reality,” said Jay Wright, senior director of business development at Qualcomm. “With the ability to recognize 3D objects, Qualcomm’s Vuforia platform will transform the play experience. Our collaboration with the Sesame Workshop is helping us demonstrate the power of augmented reality to enrich children’s lives.”

Sesame Street has a long history of using cutting-edge technology to address children’s developmental needs. Sesame Workshop’s programs and products are thoroughly researched and tested to ensure they engage children in a way that maximizes learning.

“Much of Sesame Workshop’s success can be attributed to our collaborative, research-intensive approach to the development of programs and activities,” said Terry Fitzpatrick, chief content and distribution officer, Sesame Workshop. “Qualcomm’s Vuforia platform offers a new dimension to mobile experiences. We think it can bring enhanced entertainment and educational benefits to children.”

Qualcomm’s award-winning Vuforia platform transforms real-world objects into interactive experiences for use in gaming, interactive media and instructional applications. With its industry-leading computer vision technology and support for more than 400 smartphones and tablets, Vuforia has been embraced by more than 17,000 developers and adopted by leading global brands to drive engagement with advertisements and product packaging. Additional information is available at qualcomm.com/vuforia.

About Qualcomm
Qualcomm Incorporated (qualcomm.com) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

About Sesame Workshop
Sesame Workshop (sesameworkshop.org) is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.

Qualcomm is a registered trademark of Qualcomm Incorporated. Vuforia is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contact:
Warren Kneeshaw, Investor Relations
P: 1-858-658-4813 / E: ir[.]qualcomm.com.

Sesame Workshop Contacts
Beatrice Chow
P: 1-212-875-6586 / E: beatrice.chow[.]sesame.org.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: QUALCOMM, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Qualcomm and Sesame Workshop Collaborate to Explore Educational Applications of Augmented Reality

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Qualcomm Incorporated | Sesame Workshop
Publisher Contact: Emily Kilpatrick - Qualcomm.com 
858-651-5279 corpcomm[.]qualcomm.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any QUALCOMM, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From QUALCOMM, Inc. / Company Profile


Read Software Most Recent Related Newswires:

IBM Services and Retail Analytics to Support Walgreens Field Service Nationwide
Mentor Precision Synthesis Announces Support for the EFPGA Fabric in Silicon Mobility’s OLEA Automotive IC
Oracle Named a Leader in 2017 Analyst Evaluation for Enterprise BI Platforms with Majority Cloud Deployments
IDology Announces Partnership with ThreatMetrix for Powerful Identity and Fraud Prevention
Polish Retailer Marketing Investment Group SA Selects Oracle Planning
Draper James Gains Foundation to Grow Graciously with NetSuite
Intel Custom Foundry Certifies Mentor Physical Verification Tools for 22FFL FinFET Low Power Process
TIBCO Connected Intelligence Cloud Equips Companies for Digital Transformation
WANdisco Launches One of the First Hybrid Data Lake Architectures in Collaboration with AWS
IBM and MTN Help Protect Endangered African Rhinos with Internet of Things Technology
Baker Hughes and KBC Partner to Provide Integrated Process and Operational Software Solutions to the Oil and Gas Industry
Oracle’s New SPARC Systems Deliver 2-7x Better Performance, Security Capabilities, and Efficiency than Intel-based Systems
PROS New Opportunity Detection Uses Machine Learning to Identify Hidden Sales Growth with Existing Customers
Shelborne CAPITAL Corp. Adopts Yardi Genesis2
Noble Systems Joins the Becker’s Hospital Review Health IT + Revenue Cycle Conference

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)