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Dubai to Host CRM & Customer Intelligence Summit in May - The Middle East CRM & Customer Intelligence Summit 2012 is an international gathering of IT & business leaders, government officials, industry experts and active buyers to share strategies, insights and best practices for successful CRM deployment
Dubai to Host CRM & Customer Intelligence Summit in May

 

NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2012/01/10 - The Middle East CRM & Customer Intelligence Summit 2012 is an international gathering of IT & business leaders, government officials, industry experts and active buyers to share strategies, insights and best practices for successful CRM deployment.

   
 
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The objective of the summit is to facilitate an international platform, bringing together over 200 business and IT professionals from a cross-section of organization and industries featuring keynote presentations, end-user case studies, solution provider sessions and workshops to provide delegates with actionable advice and strategic insight to address their most pressing CRM/CEM/Customer Intelligence issues and create business value from their initiatives.

From small-scale businesses to large-scale enterprises, the nature of customer relationships are continually changing, numerous surveys demonstrate that customers now expect more. They are communicating through new channels and they reveal negative experiences to the world more frequently. The risk is that if the customer feels ignored or the organization is not responsive, they will take their business elsewhere.

To address these risks, the traditional operational focus of CRM needs to be augmented with an analytical and socially driven approach. The adoption of analytics itself to help understand and improve sales, marketing and service processes across all channels, ranging from a contact center to the mobile web to a social community is becoming a key investment area for thriving organizations to continue being successful. Best practices too need to be applied across new implementation projects; existing investments need to be refined and innovative ideas embraced to fuel a differentiated customer experience. The global CRM software market value is forecasted to reach US$ 6.6B by year end 2012 along with CRM licensing and maintenance revenue together expected to surpass the US$ 10B mark through 2012 at a compound annual growth rate of 10.5%.*Research from Datamonitor

"Customer Experience" is now becoming a widely debated topic across Europe and the Middle East and is a cause for concern for several large enterprises as they are currently struggling to provide a consistent experience across existing and emerging channels and lack insight on the cross-channel interactions that their customers embark on. Recent HR surveys indicate that the number of European organizations looking to headhunt a VP of Customer Experience is set to double through 2012 - 2013.

Whether you are new to CRM, or a CRM ‘master’, a business strategist or an IT leader, the Middle East CRM & Customer Intelligence Summit provides you with both actionable advice and fresh ideas to initiate, reinforce and optimize your organization’s CRM strategy.

 
 
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Dubai to Host CRM & Customer Intelligence Summit in May

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