TNS has announced the appointment of Franck Sarrazit as Global Director in the company’s Brand & Communication practice. Franck takes up this new role in January 2012 and will report to Rosie Hawkins, Global Head of Brand & Communication.
“I am delighted that Franck is joining us in such a key role. He is a unique talent and an inspirational storyteller,” said Rosie Hawkins. She continued,“Franck will collaborate with our experts to further develop our ability to help our clients’ grow their businesses.”
Sarrazit joins TNS from Synovate where he most recently held the role of Senior Vice President, Brand & Communications in the US. Franck joined Synovate in 2005 and held a number of roles in Europe and the US. Prior to Synovate, he held positions at Archetype Discoveries in the US and Procter & Gamble in Belgium.
Franck commented on his appointment by saying “I am really excited to be joining TNS. The world of market research is changing fast, and I have been really impressed with the way TNS understands this. It's really exciting to join a group of people who clearly want to be much closer to our clients' issues and needs. TNS has a genuine desire to deliver best-in-class thinking and solutions that will shape the industry of the future. It's just great to be part of this”.
Franck will be based in Miami and will support the development of the Brand & Communication offer globally, particularly meeting the needs of clients in Latin America and the US.
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.