Lyris® Technologies, leading provider of email marketing solutions and a subsidiary of J.L. Halsey (OTCBB: JLHY), today announced that it was ranked high in both overall business value and market suitability in the “E-mail Marketing Buyer’s Guide, 2006: E-mail Service Provider Evaluation” published by JupiterResearch, a leading authority on the impact of e-mail marketing.
Additionally, JupiterResearch applauded Lyris for its “number of enhancements to ListManager including improved navigation, split testing, a Flash-based reporting dashboard, and the ability for marketers to define engagement metrics that act as a barometer for the health and quality of any mailing list,” stated the report. JupiterResearch also highlighted ListManager’s new geographic map overlay in which response data are visually displayed over a map of the United States.
“We are very pleased by the positive results of this report,” states Dave Dabbah, Director of Sales and Marketing, Lyris Technologies. “Adding features such as our Yahoo map overlay increase a marketer’s ability to fully execute on their e-mail marketing strategies through a geographic mapping system.”
About Lyris Technologies, Inc.
Founded in 1994, Lyris Technologies (lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB: JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.