Open2Communications group, a global communications agency composed of Open2America, Open2Europe and Open2China, has announced the expansion of its YouDigital division with the creation of a dedicated video studio, designed to offer clients full service digital engagement strategies.
Operating as an integrated division within the Open2Communications group, YouDigital enhances clients’ public relations strategies through optimizing the potential of digital media. The expansion of YouDigital’s video capabilities complements the agency’s current digital offerings, including social and interactive programs for consumer, corporate and B2B clients.
Led by Jonathan Goldfarb, Head of Digital & IT Services in the Paris office, the division is backed by a team which includes over 30 nationalities.
"Recognizing the value of digital strategies, we have expanded our YouDigital department to include state-of-the art video capabilities as part of the agency's integrated communication offerings," begins Goldfarb. "Our technical expertise enables clients to communicate effectively with multilingual, communication consultants in each office. This allows us to develop customizable digital campaigns to complement our clients’ global communication objectives."
In addition to the video studio, the YouDigital division offers community management and search engine optimization (SEO) services. The studio offers digital communication strategies including press releases, teasers, invitations, case studies, new product introductions and corporate videos.
Skilled at implementing customizable communication programs, Open2Communications North American headquarters, Open2America caters to companies focusing on Canada and the USA. The unique composition of the group, including over 30 nationalities in three offices, makes it easy for companies to develop global communication campaigns with native speakers of each region guiding them through their development in China, North America and Europe.
Created in 2006, Open2America (open2america.com) is a global communications agency with offices in Europe (Open2Europe, created in 2000) and China (Open2China, created in 2010). The agency’s objective is to support businesses looking to launch or develop their activities in these regions by offering them a complete range of tailored communication services, including: PR, media training, digital communication, media buying and corporate communication.
Positioning itself as a business development partner, this global communications agency benefits from its international presence and in-depth local market knowledge to offer clients strategic consultancy with a multicultural approach. The agency’s expertise is focused within the following sectors: consumer goods and services, sustainable development, new technologies, health & beauty, and tourism.
More than 100 companies currently work with Open2America, Open2Europe and Open2China and the agency employs over 70 consultants from 25 different nationalities.