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Coming To America – The Rebirth of Hip Hop - River Sity Alliance Record Label, proves Hip-Hop is universal language - rhapsody.com
Coming To America – The Rebirth of Hip Hop

 

NewswireToday - /newswire/ - Durham, NC, United States, 2006/11/07 - River Sity Alliance Record Label, proves Hip-Hop is universal language - rhapsody.com.

   
 
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Looking for something different he linked up with a US based record label to get his message out to a new audience. While we are not talking about a funny Eddie Murphy character we are talking about the new Prince of South African hip hop. With his album, Hard To Be Simple, J-Bux has landed on American soil with clever rhymes and serious hooks.

After becoming a force in the South African hip hop scene both J-Bux and River Sity Alliance CEO Markeith Williams felt it was important to branch out. “He has a great message, but more importantly he is taking hip hop back to where it should be,” mentioned Williams. The two linked up through Rush, who host a radio show with J-Bux.

Hard To Be Simple, is a slow ride through the world of an “Underground” artists. J-Bux break out of the conventional mode of music thinking and rewrites all the rules for what music should be. It is an album that you should be able to connect to on some level whether it be in the car on the way to work, relaxing with friends, or in the gym. However, the serious message is a social commentary that carries across the globe.

So the question becomes will US audiences get behind the music, and adopt it as their own? After listening to the show and seeing J-Bux’s intoxicating live performances I am confident his style, swagger, and music will light up the World music stage and prove that Hip Hop is a universal force.

The album Hard To Be Simple will be released on River Sity Alliance’s global distribution platform and will be available only via the web and cell phones around the world. “We wanted to use our global platform to get J-Bux in front of the world,” mentions Williams, “We feel his message speaks to everyone, and to some degree is apart of everyone’s experience,” he continues.

 
 
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Written by / Agency / Source: River Sity Alliance

 
 

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Coming To America – The Rebirth of Hip Hop

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Where To Here More J-Bux |
Publisher Contact: Markeith Williams - RiverSity.com 
 
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