The position was created in response to Altitude’s double-digit growth and increasing client demand for integrated pay-per-click advertising and advanced organic search engine optimization.
Fred’s responsibilities include search marketing and SEO research, keyword analysis and reporting, and search strategy evaluation and development.
A 14-year veteran of the online marketing and e-business fields, Fred founded NetCrafter Solutions, an internet search engine marketing firm and a strategic partner of Altitude Marketing. He has passed Google’s rigorous AdWords Certification exams.
“Search marketing is becoming increasingly more important for most businesses,” said Andrew Stanten, President, Altitude Marketing. “Fred’s knowledge of the complex and ever-changing world of online search is a tremendous asset for Altitude clients. In a world of 'black hat SEO' methods, Fred is the real deal: Honest, knowledgeable, empowering and likeable. A white hat all the way.”
“We’ve worked with Fred on a contract basis for years, so we know what he can do,” said Gwen Hoover, Vice President, Marketing Services. “He’s a different kind of search engine marketing expert. We’ve seen him take unsuccessful pay-per-click campaigns, improve them and then quickly show measurable ROI. His methodical, scientific approach to search marketing is something any business could use.”
Fred holds a BA from Penn State University and an MBA from DeSales University. He is an avid cyclist.
About Altitude Marketing
Altitude Marketing (alttiudemarketing.com) is an award-winning full-service, integrated marketing firm located in the Lehigh Valley. Altitude Marketing ensures that all your marketing efforts—web, email, PR, advertising, direct mail, events, social media—work together according to a sustainable marketing plan customized to your business goals.
At Altitude, strategy drives your marketing efforts, not tactics. Our clients appreciate our big picture approach to communications—anchored in strategy, fueled by expert copywriting and design, supported with the latest technologies and tested with your customers and prospects. Altitude provides a wide range consulting and production services for branding, web design and development, e-commerce, SEO, email marketing, public relations, social media, print and TV advertising and trade show planning and management. Visit us at altitudemarketing.com.