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Sage CRM Integrates Social Media Features for Indian SME’s - Updated application now allows social media functionality, increased interactivity and tighter integration
Sage CRM Integrates Social Media Features for Indian SME’s

 

NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2011/12/27 - Updated application now allows social media functionality, increased interactivity and tighter integration.

   
 
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Sage India, a leading supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) Solutions to medium and large organizations, has announced that it has integrated social media functionality for SME’s in India. Sage CRM v 7.1, the latest version of the award-winning CRM solution, now comes with an updated application that will allow users key social media functionality, increased interactivity and tighter integration. These new features will now give small and medium enterprises in India, the advantage of incorporating information found in leading social media sites like twitter and LinkedIn into a larger corporate sales profile, which in turn plays a key role in the selling cycle.

“The presence of these newer features and connected service on Sage CRM v 7.1 signals the completion of our CRM portfolio,” said Vikram Suri, Managing Director – India & Middle East, Sage Software. “We believe that the adoption and implementation of software should make things easier for people to do their business. The latest version of our CRM software gives our SME customers in India the flexibility, reliability, security and support to connect services and view their customer data in a way that best suits their needs now and in the future.”

According to a recent report from IDC, the global CRM applications market enjoyed a solid recovery in 2010 with year-over-year (YoY) growth of 6.2 per cent and revenues of USD16.5 billion. The report also sees continued growth in 2011 with revenues approaching USD18 billion on 7.6 per cent YoY growth. According to Sage senior officials, CRM applications will continue to evolve, as exemplified by the release of technology enhancements like social networking abilities and socialytics. Today's CRM applications are helping organisations deliver the next level in intimacy and insight, where customer experience and relationship will be the key differentiator.

“By connecting the most relevant and real time information from across the business, Sage CRM is a powerful business tool that can play a fundamental role in facilitating joined-up thinking, informed decision making and greater business performance across an organisation,” concluded Suri.

Sage CRM v 7.1 comes with an email marketing feature that includes 90 templates giving users the advantage of developing a campaign with a simple wizard. Another feature included is the ability to capture feedback from emails and tweak their marketing campaigns to address generated feedback. The upgraded version includes an enhanced interactive dashboard with the option of adding several gadgets. These gadgets let you click on certain items, drill down, pull out certain information, giving users the advantage of prioritizing tasks in a single screen. The social media functionality is offered with twitter and LinkedIn integration. Sage CRM has also developed a browser-based system for mobile phones, initially rolling out a version for the iPhone & Android, further getting into Tablets. Also, Sage CRM v 7.1 is now available, which can integrate seamlessly with Sage’s many ERP suites like Sage Accpac.

 
 
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Sage CRM Integrates Social Media Features for Indian SME’s

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