Doremus San Francisco, the West Coast office of the business communications company that uncovers deeper insights which make the complex compelling, has hired Michael Litchfield (40), to lead its strategic and creative efforts for all interactive media.
As a 16-year veteran of interactive media, Mr. Litchfield has taken a multitude of brands online and shepherded the brand experience through every aspect of new media including initial concept research, analysis, design, scenario planning and due diligence of all web applications and web service initiatives.
Prior to joining Doremus, Mr. Litchfield was Senior Creative Director at Avenue A / Razorfish (San Francisco) where he led a cross-functional team of designers, user experience architects and project managers to deliver full online experiences for major brands Genentech, Bacardi and Microsoft.
As Creative Director/Strategist at Agency.com (San Francisco), he led efforts in brand strategy, research and analysis, online brand building, interactive marketing, user experience definition and executive creative direction for all online media initiatives.
He has also held executive level creative and strategic positions with an emphasis on new media at companies such as: 12 Entrepreneuring, Inc., DoubleTwist, Inc., The Jack Morton Company (all San Francisco), as well as Teramedia LLC (Washington, DC), Terabyte Interactive Limited (Auckland, New Zealand), a B2B solution practice. Mr. Litchfield was also the founder and managing director of AutoExec Infomedia, Auckland, NZ which he later sold to Terabyte Interactive.
Mr. Litchfield holds a Bachelors degree in Engineering from the Auckland Institute of Technology and a Graduate Diploma of Fine Arts from Elam School of Fine Arts, also in Auckland, NZ.
Garrett Lawrence, Managing Director of Doremus San Francisco, said: “Michael brings to Doremus a unique balance of creative, strategic, technology and managerial skills … a rare and rich combination in one person. With him joining us, we will take our interactive offering to a new level.”
Though Mr. Litchfield will be based at Doremus San Francisco, he will be working with the Doremus global network as well.
Doremus is known for its understanding of complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. Over 100 years old, with offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business. Doremus is a member of the Omnicom Group.
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct, and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.