The Generations Award is an international competition for excellence in senior marketing aimed at professionals who have communicated to the 50+ Mature Market in one of 64 categories. As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents towards reaching the senior community.
A panel of marketing, communication, advertising, public relations, and media professionals judged the 2011 entries. Winners gained recognition in one of the following three categories: Platinum, Gold, and Special Recognition. On a scale of 1 – 100, Platinum winners received scores of 90 – 100 and Gold winners received scores of 80 – 89. The panel evaluated each entry on their individual design, content, communication effectiveness, and overall excellence.
Additionally, select entries received Special Recognition for their valuable contribution to the senior industry.
Platinum Winners include:
American Academy of Orthopaedic Surgeons for their brochure,“Family Fitness and Fun Park Build: Spring Valley Youth and East Communities Center” in the Special Event category.
Arkansas Foundation for Medical Care for their “Medicare Talk Newsletter” in the Newsletter category.
Crossnore Group LLC, for their “Westminster Manor” in the Annual Report category.
Crowley Webb for “Siemens Aquaris Betty” in the Poster category,“Horizon House Logo” in the Logo category, and the Horizon House website in the Website Overall category.
Discovery Management Group for their “Rent Freeze Ice Cube”,“Dice & Diamonds Event” marketing poster, and their “Tied the Knot” news release in the Newspaper, Poster, and News Release categories.
Evergreen Advertising & Marketing for their “Aged Care, at its Finest” campaign in the Advertising Campaign category.
FG Creative Inc. for their “Jack-Helping Hand” program in the Audio/Video Divison and their “$0 Co-Pay” direct mail piece in the Audio/Visual category.
Golden Living for their “Calendar of Events and Little Big Ideas” in the Specialty Item category and their “Hospice: The Loving Circle of Care” in the Book category.
H. Crimson Inc. for their “Holiday 2010 Walgreens Diabetes & You” in the Magazine category.
JBS International Inc for their “GO 4 Life Website” in the Website Overall category.
Krames Staywell for their “The Senior Advantage News” in the Newsletter category.
Monte Fiore Medical Center for their “Caring for Yourself While Caregiving: A Bronx Resource Guide” in the Catalog category.
Sage Age Strategies for their “Waterstone at Wellesley” entry in the Brochure category.
Western Creative Inc. “The Dignity Memorial Network Veterans Campaign” in the Advertising Division.
Gold Winners Include:
Crowley Webb for their “Horizon House Overview” in the Brochure category and their “United Methodist Homes Reasons TV” advertisement in the Television category.
Discovery Management Group for their “Retirement Party” advertisement in the Newspaper category,“Times of Discovery” in the Magazine category,“Tips for Successful Cold Calling” in the Ad Copy category, and their the “Magazine offer EBlast” in the Electronic Media Division.
Evergreen Advertising & Marketing for their “Time of Your Life Campaign” in the Advertising Campaign category.
Granville Health System for their “MY HOSPITAL Generations of Quality Care” campaign in the Advertising Campaign category.
H. Crimson Inc. for their “Fall 2010 Walgreens Diabetes & You” magazine in the Magazine category.
JBS International Inc. for their “Understanding Memory Loss” in the Brochure category.
Krames Staywell for “Lifestyles for Asthma” in the Newsletter category and their “Blue Cross Blue Shield of Massachusettes, calendar” in the Calendar category.
On-Line Publishers Inc. for their “b Magazine” in the Magazine category.
Sage Age Strategies for “Renew You” in the Brochure category and “The Meridian at Lake San Marcos” in the Logo category.
Trinity Senior Living Communities for their “Building Sanctuary Calendar” in the category of Specialty Item.
Western Creative Inc. for their “The Dignity Memorial Network Television” in the Advertisement Campaign category.
Discovery Management Group received Special Recognition in the Postcards category for their “Vintage Car Show” and “Lock In Savings”.
Krames Staywell received Special Recognition in the Newsletter category for their “Priority Health, Health Journal,” STRIVE for Healthy Living,” and “RENEW”.
For more information about the 2011 Generations Award winners and a 2012 entry form visit GenerationsAward.org/.
About the Generations Award
The Generations Awards (generationsaward.org) seeks to promote the importance and excellence of professionals within the Mature Market by providing them with international recognition for their contributions to the senior industry.