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“Alienware Systems wanted to make an impact at the Digital Life Trade Show by incorporating mobile marketing into their strategy.” Said Jim Terry, VP Account Services at M/C/C. “Ping provided the mobile marketing platform to run a Text2Win Campaign for attendees and participants, and helped generate a huge amount of buzz and recognition for the client during the show.”
Ping Mobile’s system provided the engine to create, manage and execute the time-specific campaign, where prizes were set to be automatically awarded to participants who completed the Text2Win requirements within a specified time-frame, and during specific days.
“Our goal was to drive as many attendees to the Alienware Presentations as possible, while at the same time create a lot of buzz about the campaign AND the client throughout the course of the show” said Ping Mobile’s Executive VP, Nicole Mayraz. “The aspect that makes Ping unique is that our system defines campaigns to be time and date specific, so we could easily set the prizes to be automatically and randomly selected to coordinate with the various times that the Alienware presentations were given.”
Attendees were approached by buzz agents who circulated throughout the trade show floor and spread the word about the upcoming presentations and subsequent Text2Win promotion for attendees.
During these presentations, attendees were told to text in a special keyword in order to qualify for the prize, and the Ping Mobile system randomly selected and automatically notified the winners via text message (SMS) before the end of the presentation.
Prizes included two Alienware Aurora 7500’s, with an MSRP value of $4,919.00, which were collected by the winners immediately following the announcement of the winners. Additional prizes included various Alienware system and gaming accessories.
“Results for the campaign were tremendous, with a 58% response rate to the initial Text2Win promotion,” explained Ping Mobile CEO, Shira Simmonds, “and 23% of participants completing a second opt-in request to continue to receive various marketing promotions and messages from Alienware in the future. We’re very pleased with the results and will continue to work with M/C/C and Alienware to expand and grow their exclusive mobile list with additional campaigns and value-added services to their target consumer-base.”
About Ping Mobile, LLC
Ping Mobile, LLC is a leading provider of mobile campaigns and promotions, enabling retailers and vendors to communicate directly with their customers via their mobile phones.
Ping Mobile currently provides the PingRewards™ Service free to all users, who receive marketing and promotional messages based on preferences that they’ve defined during registration. The double opt-in procedure ensures that Ping Mobile’s clients receive exclusive, premium and 100% targeted mobile number lists to use for their ongoing marketing, advertising and promotional activities.
Ping Mobile LLC is headquartered in Teaneck, NJ, with satellite offices in Austin, TX and Tel Aviv, Israel.
About M/C/COM
Dallas-based M/C/C (Mccom.com) is a public relations firm and advertising agency exclusively serving the technology industry. M/C/C offers marketing, advertising, public relations, cyberactive services and research for customers ranging from growing start-ups to some of the world’s largest technology companies. Several of M/C/C’s clients are leaders in the technology industry, including CapRock Communications, L-3 Communications Infrared Products, Samsung BCS and SYSTIMAX Solutions.
About Alienware
Alienware offers unique and award-winning technology products that incorporate state–of–the–art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers’ Choice Award as the Best Performance Desktop by Computer Shopper’s reader survey, had its Alienware Area-51 ranked among “The 25 Greatest PCs of All Time” by PC World and also received PC Magazines Reader’s Choice Award in its 18th Annual Reader Survey. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand.
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