NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world has introduced its first off-road map of the Kingdom of Saudi Arabia. NAVTEQ Off-Road supports route guidance for 4WD vehicles and motorcycles on over 13,000 kilometres of the country’s unpaved tracks.
NAVTEQ understands the importance of incorporating country specific nuances into its maps and, with its usual attention to local detail, listens to consumer demand when deciding where to develop NAVTEQ Off-Road coverage. The new map includes popular, well used, off-road routes in and around 37 cities including Riyadh, Qaseem, Al Jouf, Hail, Makkah and Jeddah. There is also coverage in neighbouring Oman and United Arab Emirates focusing around key centres such as Khasab, Wadi Bih, Dubai and Abu Dhabi.
The product also features a range of Points of Interest to help local and visiting drivers find locations such as campsites, tourist attractions and historical or natural landmarks on their desert excursions. “As desert tracks are an integral part of travel in the region, it was important to seamlessly link the off-road trails to the urban road network. NAVTEQ Off-Road can enable navigation devices to guide drivers easily to their destinations using a combination of both paved and unpaved routes,” explained Dirk Nel, NAVTEQ director product management MEAR.
NAVTEQ Off-Road is available in a range of formats and can be used in conjunction with features such as Land Use Polygons and Enhanced Elevation Contours for enhanced visual guidance. NAVTEQ aims to extend coverage both within Saudi Arabia, Oman and United Arab Emirates and into neighbouring countries.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,800 employees located in 200 offices in 54 countries.
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NAVTEQ and NAVTEQ Off-Road are trademarks in the U.S. and other countries. All rights reserved.