Mobile advertising specialist Trademob continues to expand its position as a leading service and technology provider for mobile advertising in Europe. On December 6, High-Tech Gruenderfonds (HTGF) and Tengelmann Ventures announced their investment in the Berlin based company, which was founded in 2010. With their funding, the investors have established their commitment, with a technology that provides a solution to the industry’s greatest problem, the missing transparency in mobile advertising. Trademob has developed a unique tracking and targeting technology, which, for the first time, measures success and optimises App advertising campaigns. KaufDa, AUPEO!, Fishlabs, iPUBLISH are among the renowned companies that already rely on the Trademob platform.
“We are happy that we can play a part in the development of such an exciting company,” says Christian Winter, Managing Director of Tengelmann Ventures. He continues: “App providers no longer need to blindly invest in mobile advertisements, but can now precisely evaluate where they are profitable. Thus, advertisers are able to improve the optimisation of their campaigns.” Trademob will use the investment for further development of its technical platform as well as for the expansion of sales and marketing activities.
Dr. Alexander von Frankenberg, Managing Director of HTGF, sees great potential in Trademob: “We are convinced of Trademob’s first-class technology. It fills a crucial gap in the mobile market. Trademob has the chance to become a leading international player in the innovative mobile advertising market.”
Ravi Kamran, Trademob founder and CEO comments: "We are pleased that two well-known investors have recognised our potential and with their funding, have demonstrated their confidence in our company. I am certain that our innovative tracking and targeting technology will revolutionise the European mobile advertising market. With our technology, advertisers finally know which campaigns will bring them the most profitable results. Our solution goes beyond reporting on uninformative clicks or several downloads. Instead, it gives significant information such as the number of active users, registrations and real in-app sales." With the investment Trademob is able to further develop and strengthen its technology, sales and marketing departments.
Information obtained from the tracking technology over all mobile advertising channels is used to evaluate and determine the most profitable combination of individual campaign settings such as traffic sources, time, type of connection and banner content. In this way, companies can reduce their acquisition costs, significantly increase the number of active users and subsequently generate higher revenue.
Trademob GmbH (trademob.com) was founded in Berlin in August 2010. The management team consists of Ravi Kamran, Florian Lutz and Alexander Franke. Trademob is Europe's leading platform for the optimisation of app advertising. Its complex tracking and targeting technology not only observes click and download data, but also information on active users. With Trademob, it is possible to identify all crucial success factors across all mobile advertising campaigns. For the first time, a campaign's success can be the fully understood and accordingly optimised. Trademob makes it clear, simple and cost effective for companies and agencies advertising in the mobile market.
About High-Tech Gründerfonds
High-Tech Gründerfonds invests venture capital in young, high-opportunity technological companies providing promising research results in an entrepreneurial manner. With the help of a seed investment, start-up companies are able to progress with their R&D projects to the production of a prototype, a “proof of concept” or market launch. The Fund contributes with an initial 500,000 euros, with a total of up to two million euros per company available. Investors of the public/private partnership are the Federal Ministry for Economics and Technology, the KfW bank group as well as the 12 industrial groups: ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Qiagen, RWE Innogy, Tengelmann and Carl Zeiss. The High-Tech Gründerfonds has a total fund volume of around EUR 560.5 million (Fund I - EUR 272 million and Fund II - EUR 288.5 million).
About Tengelmann Ventures
The Tengelmann Ventures GmbH, a full subsidiary of the Tengelmann Group, has been operating under the motto "Funding your ideas" since the end of 2009. It is tendered to young fast growing companies and already ranks among the most significant start-up investors in Germany. Its investment focus is on concepts in e-commerce and social commerce, market places, Internet and Web 2.0 technologies. It also offers financing as well as management know-how and infrastructure.