Rovi Corporation today announced that renowned automaker MINI and its agency Mediaplus are participating in the launch of the Rovi Smart TV Advertising program in Germany. The groundbreaking Smart TV program enables companies to develop and introduce innovative advertising campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch in Germany builds on the success of similar programs Rovi has initiated in the United States, Canada, and the United Kingdom.
“In our opinion, MINI and Mediaplus are leading the charge in Germany to explore connected devices as another avenue for enhancing engagement and interaction with potential and current customers,” said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. “We believe Rovi removes the mystique around Smart TV and gives advertisers and agencies a simple, straightforward way to take advantage of advanced advertising technologies and become pioneers on a new platform.”
The Rovi Smart TV program will include select Smart TVs and Blu-ray Players available now in Germany and other countries in Europe. In addition to providing companies with the opportunity to test interactive campaigns across Internet-connected devices, Rovi is partnering with Decipher, a leading research firm in Europe, to study how consumers engage with advertising on such devices. The two-phase Smart TV study will measure audience reach, retention, awareness, and influence.
“We firmly believe that connected, convergent TV will play a major role in the near future of television and branded entertainment. Therefore we are very happy that the Rovi Smart TV program enables us to gather valuable insights for our clients about the acceptance of advertising and the usability of content in this exciting new environment,” said Jens Hofmann, Head of Digital, Mediaplus. “Additionally, the Rovi advertising program allows us to utilize the Smart TV platform in an efficient yet comprehensive way.”
Used by leading brands from a variety of industries including Carnival, Channel Four, and Bank of Montreal, the Rovi Advertising Network enables marketers to reach millions of TV viewers across the many platforms that comprise the TV entertainment experience today. Rovi’s advertising services, products and technologies together reach more than 40 million households globally.
The Rovi Advertising Network targets advertisers, agencies and brand marketers, providing highly measurable and interactive TV advertising options designed to reach an engaged consumer audience that is actively seeking live, recorded, on demand, cable or network programming. The network enables advertisers to make a consolidated media buy across multiple interactive TV platforms, including Internet-connected devices — set-top boxes (STBs), TVs and Blu-ray Disc players, media players, game consoles and other OTT (over the top) devices — and leading service providers.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended September 30, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.