The Indian Point-of-Use (POU) water purifier market generated approximately INR 24,600 million in 2010. It is estimated to touch INR 74,800 million by 2015 growing nearly at 25 percent CAGR till 2015. With rise in consumer awareness about the inconsistent quality of drinking water and its ill effects, there is an increase in sales of water purifiers. The POU water purifiers market in India is gaining importance mainly due to a large population base and the supply of low-standard municipal water and poor-quality underground water. Sub-standard water condition has brought more opportunities for companies to invest in the POU water purifiers market and generate higher revenues as consumers are keen to ensure they receive clean water supply at home.
The forthcoming complimentary Frost & Sullivan Webinar Analyst Briefing (AB) session titled,'Point-of-Use Water Purifiers Market,' will be hosted by Prem Shankar, Research Analyst, Environment and Building Technologies Practice, South Asia, Middle East and North Africa, Frost & Sullivan. This briefing will be held on Wednesday, December 14, 2011 at 3:30 pm. IST.
The water purifier market in India is in its growth stage. Keeping this in mind, the highlights of the Frost & Sullivan Analyst Briefing include: Analyses of Market Dynamics, Challenges and Issues, Technology Trends, Non-Electric Product Segment, Distribution Channel Analysis and Market Forecast over the next 5 years.
This briefing will benefit the existing POU water treatment equipment manufacturers, suppliers, wholesalers/ dealers/ distributors, traders and the companies planning to enter this market. It provides them information about market dynamics for different product segments, end-user segment, technology and pricing trends.
"Price will continue to play a crucial role in the POU water purifier market, as most consumers in India are classified as middle-income households. Market players can get a strong foothold in this market by focusing on continuous product development, feature enhancement - with Ease-of-Use to consumers (for easier operation and cleaning), reasonable costs of replacement filters, and enhancement in safe level of drinking water. After-sales services is expected to remain as the most important non-product competitive factor in the POU water purifier market, as consumers are very particular about the maintenance cost," finds Prem Shankar.
The market participants have started focusing on innovative and cost-competitive technology, with better quality and third-party certified products meeting international standards. The degree of competition appears to be intensifying specially for the non-electric product category. Price sensitivity is high with the consumers having a wider choice of products in the branded category. The share of revenues from after-sales services and replacement filters is showing an increasing trend. There is an increase in the share of distribution through dealers/distributors during the base year 2010 over the previous years.
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Ravinder Kaur, Corporate Communications - South Asia
P: +91 99401 41714 / F: +91 44 66814080 / E: ravinder.kaur[.]frost.com.
Priya George, Corporate Communications - South Asia
P: +91 98403 55432 / F: +91 66814456 / E: priyag[.]frost.com.