The unique product has been in the market for only two months, and can already be found in dozens of restaurants around the world who decided to expand the eMenu experience to the restaurant’s waiting area.
Among the pioneers who are using this product is a London branch of Planet Hollywood, which is a one of Conceptic’s long time partners.
A unique and innovative idea from Conceptic, the creators of eMenu: waiting areas’ eMenu touch screen The intention is to place in the entrance of the restaurant a large touch screen, which displays the menu for customers waiting for a table or passers undecided where to dine. With a light touch on the screen, the costumer is able to change the menu language and browse the various dishes of the menu according to his personal taste.
Implementation of this idea can be found today at various restaurants around the world working with eMenu. Waiting areas touch screens might be larger than the usual menu screens placed at the tables (up to 70' and more!), They might stand on a counter or have their own costume made stand; In any case the resulting effect is the same. The colorful eMenu touch screen displaying quality images of appetizing dishes really attracts people’s attention. Compared with nearby restaurants that hang on the wall worn out menu or put up a stand with a sticky one - the touch screen is in a completely different league: it offers an interactive experience to the costumer and allows him- not only to view the dishes- but also to browse it simply by touching the screen.
If you ever wondered how to attract more customers to your restaurant- touch screen menus system is the answer.
It’s the combination of curiosity and enjoyment that attracts so much attention to the screen. This attention creates constant gathering around the screen which acts as a positive feedback: a crowd, even of 2-3 people around the screen, draws more people curious to see "what all the fuss is about". Street performers often use this phenomenon when they ask the crowd surrounding them to clap along, in order to arouse curiosity of passers-by to join. In the case of eMenu touch screen in the waiting area- the curiosity of a few arouses the curiosity of many more that creates “buzz” around the entrance of the restaurant.
People that haven’t decided yet what to eat and are looking at the menu, or even curious passers who did not plan to dine at the time, are exposed to professional and colorful pictures of various dishes. These images are meant to stimulate appetite, and they include pictures of chocolate desserts, hot steamy dishes and fresh colorful salads that make you want to take a bite off the screen. There’s a phrase saying “the eye eats before the mouth”, and it means that by playing with the touch screen and browsing all the different dish pictures you stimulate your own appetite, even if you didn’t feel hungry before. Large screens may capture the innocent passerby by a huge image of a bloody steak, chocolate cake dripping with caramel sauce or a fresh colorful sushi. If you weren’t hungry before – you are now.
Conceptics’ eMenu owner benefits
While printed pictures menu might give a place a sense of cheapness, of a fast food diner- the eMenu waiting area touch screen do not suffer from the same image. The touch screens are well-designed and can be placed on a customized stand with the colors and design of the restaurant. Interactive possibilities of managing the on-screen menu using only the touch of your hands creates a dynamic environment, innovative and stimulating, both for young and for adults. While youngsters enjoy the innovative technology used in presenting the menu, adults can enjoy the convenient interface, intuitive and easy to use and the dish pictures and detailed explanations.
eMenu touch screen has great advantages in terms of presenting information. It allows adding greater amount of information, without the inevitable limitation of the printed menu. In addition to detailed explanations about every dish, the eMenu touch screen allows adding information relating to raw materials, nutritional ingredients and even general information about the restaurant, its chef and its vision.
Tourists love this!
eMenu waiting area touch screen supports multi languages. The customer has full control of the language in which the menu will be presented to him. This allows easy, friendly and efficient access to a wide range of potential customers. Having all the menus on one screen saves the restaurant printing costs of menus in different languages, and reprinting them every time they wear out or the prices change. The multi languages menu is an inviting interface that takes into consideration the needs of varied customers, like tourists who do not speak the local language.
Restaurant touch screen menu increases customers' average spend
The eMenu waiting area touch screen is highly beneficial to the restaurant itself. In the case of rush hours and busy restaurant, in which customers are waiting for a table to become available – eMenu touch screen plays a major role. On the one hand, it entertains the customers and keeps them relaxed during the inevitable waiting time, and on the other hand it gives the costumers time to browse the menu, so once seated they already know what they want to order. This increases the turn over and shortens the cycle time, which allows the restaurant to serve maximum number of costumers in a certain time.
In summary, eMenu waiting area touch screen allows restaurants to present menu dishes without having to deal with language or space limitation, while using a colorful and appealing interface that attracts passers-by and encourages them to come inside.
eMenu touch screens already operating in different restaurants around the world present positive and unequivocal results regarding the increase in average spending per customer. In other words: Costumers react positively and with enthusiasm to the eMenu touch screens, and tend to spend larger amounts of money in restaurants containing those screens.