NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that development of navigation and location-based solutions in Argentina recognized a boost with the release of the latest NAVTEQ® map of Argentina providing coverage for all Argentinean cities with a population greater than 5,000. Additionally almost three fourths of the population has access to map data that has had the map’s road attributes and geometry verified. This attention to detail creates the country’s largest verified map providing NAVTEQ customers with the quality to create premier solutions.
NAVTEQ collects over 200 road network attributes when building its country specific maps and uses local geographic analysts to verify the accuracy of the map’s content. NAVTEQ customers use the maps to create navigation applications for vehicles, personal navigation devices (PNDs) mobile handsets, tablets and the web. Representing the highest in quality, the dataset is designed for premier navigation and location experiences. The map can further be enriched with NAVTEQ’s portfolio of advanced map content such as voice products that enable audible guidance cues and a comprehensive visual content portfolio.
NAVTEQ’s visual content portfolio for Argentina includes 3D Landmarks and Enhanced 3D City Models, both designed to enable a sense of orientation for users of navigation systems by replicating on the navigation screen what they see out the windshield. Enhanced Junction Views and Motorway Junction Objects also available for the Argentina map, enable navigation systems to help users avoid last minute maneuver decisions while driving on complex motorways by providing clear and precise lane level guidance cues.
“Use of navigation systems is growing exponentially in Argentina,” stated Fernando Villasol, director South America map and content products, NAVTEQ. “Providing our customers with the highest quality maps, combined with the advanced content consumers are demanding, allows them to capitalize on the opportunities this market growth can bring.”
To further support these opportunities, NAVTEQ products are designed to help optimize customer product development and time-to-market cycles. Additionally, NAVTEQ provides technical customer support to assist customers in implementing its products and differentiating their solutions with flexible elements that allow for establishment of a unique brand identity.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,800 employees located in 200 offices in 54 countries.
For more information on NAVTEQ, please visit corporate.navteq.com. This NAVTEQ press release and other news is available at press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
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For further information: Latiffe Ghanem, for Edelman, T: 305.358.8043, e-M: latiffe.ghanem[.]edelman.com.