iControl Systems, the nation’s leading provider of retail collaborative business intelligence and Scan Based Trading applications, today announced the addition of Mike Lorelli to the Board of Directors, effective January 1st, 2012.
Mr. Lorelli’s 30-year career spans a wide range of consumer products and services and B2B categories, with responsibilities for both domestic and international units. His years as a line-operating manager have largely been with the Fortune 100 companies PepsiCo – where he twice served as division president – and Bristol Myers Squibb. For the last decade, he has served as CEO of several companies, including feminine protection leader Tambrands, Latex International and Strategic Optical Holdings. He is presently CEO of Carlstadt, NJ based WaterJel Technologies, the global leader in burn care products, whose retail clients include CVS, Walgreens and Wal Mart.
Mike’s assignments at PepsiCo included Executive Vice President – Pepsi-Cola North America, President of Pepsi-Cola East, a $1.5 Billion operating company, and President for Pizza Hut’s International division where he led a “global or bust” charge, resulting in expanding the Company’s presence from 68 to 92 countries, surpassing McDonalds in country count. During his PepsiCo tenure, he is given credit for authoring the soft drink company’s “Big Event Marketing” strategy, which coupled the product with leading- edge events in entertainment, sports, consumer electronics, movies and home video.
“We’re honored and pleased to be adding to iControl’s board an executive with the background and experience that Mike possesses,” said iControl’s Chairman and CEO Tal J. Zlotnitsky. “Mike will strengthen the board’s deliberative capacities and be a source of tremendous advice and strategy as we enter 2012, building on our successes in 2010 and 2011."
“I was pleased to accept the invitation to join the iControl board because I was impressed with T.J.’s passion for delivering extraordinary service that delights customers and gets results,” said Lorelli. “I’ve always considered my role as a CEO or director not just in terms of executive oversight but also of fostering passion for service within the enterprise. In meeting and speaking to T.J. and other members of the iControl team, what impressed me the most is their genuine passion for their customers’ success. Companies that live by that ethos always outperform their competitors, as iControl has. I look forward to contributing to this company’s rise to the next level, and levels beyond.” Mr. Lorelli’s actual title at WaterJel is ‘CEO and Chief Passionate Officer.’
Lorelli holds a Bachelor of Engineering degree in Industrial Engineering from New York University, and an MBA in Marketing from NYU’s Stern Graduate School of Business. He is an avid runner, an active private pilot, member of The CEO Trust, and author of the childrens’ best-seller “Traveling Again, Dad?” with profits donated to childrens’ charities. He holds a Professional Director Certification from The American College of Corporate Directors, and is also an NACD 2011 Governance Fellow. He is also a registered speaker with Vistage International. He resides in Darien, CT.
About iControl Systems USA, LLC
iControl (icontroldsd.com) provides a fully integrated, Collaborative Business Intelligence platform and the human resources to support it. Our mission is to help retailers and suppliers share critical trading information in a central, standardized Master Data Portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 22,000 retail outlets taking part in iControl’s programs in all 50 states, 63 retail banners, and over 3,000 suppliers representing dozens of product lines participating.