OpenMarket, a leading global mobile transaction hub, today announced that it will be exhibiting and presenting at Apps World London, November 29th & 30th 2011. Exhibiting its range of mobile aggregator services, OpenMarket will also tackle salient issues faced by both developers and operators as the native apps and mobile web landscape continues to generate new opportunities.
Andrew Darling, Associate Director of Market Development & Communications at OpenMarket EMEA will be on the opening key note panel on the 29th, addressing the challenges operators face in maintaining a competitive edge in a landscape dominated by App Stores.
Also at Apps World, Oisin Lunny, Senior Market Development Manager at OpenMarket, will advise developers on how best to harness opportunities for improving ROI by connecting with the networks and utilising the assets they offer. During his session, Lunny will suggest that creating bespoke network solutions, such as in-app billing, micropayments, push notifications and mobile CRM, will give developers the opportunity to enhance the value of an app or mobile website.
“OpenMarket is pleased to be at Apps World London as a Gold Sponsor. Our main message this year, to both developers and operators, is that an intricate and strong network of partnerships within the mobile and app ecosystem will define true success and ROI,”said Andrew Darling, Associate Director of Market Development & Communications, OpenMarket EMEA.
OpenMarket (openmarket.com), a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payments, messaging and emerging services to enterprises, merchants and developers. From the largest consumer brands to the smallest business ventures, OpenMarket empowers companies to monetize their services, expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with extensive mobile operator connections globally.