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NewswireToday - /newswire/ -
Dallas, TX, United States, 11/04/2006 - Leading online performance-based media company partners with the largest debt settlement lead generator to offer superior customer service and lead quality to the debt settlement vertical.
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Leveraging strong relationships with blue chip clients and extensive direct marketing experience, VendareNetblue and Talon Lead Services announce a partnership to take the debt settlement vertical by storm.
“Our mission is to utilize VendareNetblue’s strength in performance-based marketing to generate high quality leads for the debt settlement industry,” said Arthur Wang, Senior Director of VendareNetblue. “By partnering with Talon, we combine VendareNetblue’s ability to drive qualified traffic with Talon’s expertise in the debt settlement industry. Talon gives us access to an expansive list of top debt clients and a proprietary lead validation process.”
As part of the agreement, VendareNetblue will drive traffic and generate leads via its leading debt settlement web sites, while Talon will place the leads with its proprietary network of debt settlement advisors.
“We are excited about this opportunity to complement VendareNetblue’s network of consumer destination sites with our validation technology. VendareNetblue is the established leader in attracting consumers to their market-leading sites,” said Famous Rhodes, Executive Vice President of Talon Lead Services, LP. “Together, we will supply and deliver the largest amount of debt leads in the United States.”
“Talon, with over a decade of experience and understanding of both the back end process and sales floor experience in the debt settlement industry, will manage the VendareNetblue creative and sites, allowing us to engage in a targeted, consistent marketing message for our clients,” said Jon Noble, Vice President of Sales - Debt Vertical.
About VendareNetblue
VendareNetblue is the union of Vendare Media, an innovator in comprehensive media and marketing solutions, and Netblue, a pioneer in high volume, performance-based online customer acquisition. The merger of these two companies, which was finalized in July 2006, creates a leader in performance-driven online advertising. VendareNetblue delivers extensive, multi-channel distribution and flexible, comprehensive marketing solutions for advertisers and publishers. The company will temporarily work under the name of VendareNetblue until a new name is announced later this year.
About Talon
Talon Lead Services, LP is a leader in lead generation for the debt settlement and sub-prime automotive finance verticals. Talon has developed a 52 step proprietary process for lead validation based on internal proven quality standards. Talon’s management team has over 50 years combined experience in the debt and automotive verticals. Talon is based in North Dallas, Texas.
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