PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Revenues from VAS Set to Grow Strongly on Platform of Innovative Services and Customised Solutions Finds Frost & Sullivan - Will value-added services become a new revenue source for telecommunication service providers in sub Saharan Africa?
Revenues from VAS Set to Grow Strongly on Platform of Innovative Services and Customised Solutions Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Cape Town, South Africa, 2011/11/22 - Will value-added services become a new revenue source for telecommunication service providers in sub Saharan Africa?.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Value-added services (VAS) in the mobile and emerging fixed-mobile converged service markets have shifted from being a customer retention tool to becoming a new source of revenue for network operators and internet service providers.

To effectively face the challenge of declining average revenue per user (ARPU), and to maintain their market shares, network operators have adopted the strategy of offering VAS in addition to traditional voice, SMS, and internet connectivity services. The nascent VAS market is expected to grow strongly through innovative services and customised solutions.

New analysis from Frost & Sullivan (wireless.frost.com), Strategic Analysis of Value-added Services Best Practices in Selected Sub Saharan African Countries, finds that multimedia services, such as mobile entertainment services and enterprise solutions, including software as a service (SaaS) based telemetry services, will boost revenue prospects.

"Multimedia VAS, which include music, ringtones, and game downloads, are expected to be the primary mass market driver," explains Frost & Sullivan's Information and Communication Technologies Research Analyst Jiaqi Sun. "These services are based on SMS/MMS, USSD, IVR, Web, or combinations of these mediums, and add value by providing consumers with new experiences of mobile services."

VAS targeting enterprises concentrate on applications that enhance their operating efficiency through cost-effective deployment of enterprise communication solutions. Telemetry services, such as fleet management and mobile VPN, are examples encouraging the uptake of enterprise mobile services.

Despite the growth potential of VAS, areas of concern remain. For instance, the offer of VAS requires additional resources, which are often drawn from more profitable areas.

"The development of VAS requires network operators to set aside additional resources, which are typically allocated to more profitable business areas," explains Sun. "These resources can otherwise be used to generate quick revenue in other segments in the short term."

Network operators are also restrained by their limited ability to develop new technologies and content to achieve minimal time-to-market of new VAS. To offer VAS, network operators are required to build partnerships with content providers and application developers, which increases the time-to-market of new services and results in the loss of competitive advantages.

"The low penetration rate of advanced handsets is a barrier for network operators to offer high-end VAS," adds Sun. "Multimedia and other high-end VAS often require customers to own advanced handsets and multiple devices, which are expensive in the African market."

To maximise growth potential, network operators should focus on providing services or solutions with a higher value-to-price ratio than competitors. VAS can be offered either standalone or as part of service bundles, with more content or lower prices to enhance customer value.

"Moreover, network operators should provide practical and efficiency-enhancing services, as these services are stable, easy to operate, and improve productivity and team work," concludes Sun.

If you are interested in more information on this study, please send an e-mail with your contact details to Samantha James, Corporate Communications, at samantha.james[.]frost.com.

Strategic Analysis of Value-added Services Best Practices in Selected Sub Saharan African Countries is a part of the Market Insights – Mobile & Wireless Communications subscription, which also includes research on: Strategic Analysis WiMAX, LTE and CDMA in Sub Saharan Africa, Strategic Analysis of Cloud Computing Market in South Africa and Strategic Analysis of the Unified Communications Enterprise Markets in Selected Sub Saharan African Countries. These Market Insights are part of Frost & Sullivan Growth Partnership Service.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

Strategic Analysis of Value-added Services Best Practices in Selected Sub Saharan African Countries / 9838-65

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom/Wireless/VoIP/IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Revenues from VAS Set to Grow Strongly on Platform of Innovative Services and Customised Solutions Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Samantha James - Frost.com 
+27 21 680 3574 samantha.james[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Telecom/Wireless/VoIP/IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Telecom/Wireless/VoIP/IPTV Most Recent Related Newswires:

Nokia Receives the New Product Innovation Award at Frost & Sullivan’s Awards Gala Honouring Best-in-Class Companies
Qualcomm Begins Commercial Sampling of World’s First 10nm Server Processor and Reshapes the Future of Datacenter Computing
Grandstream Releases a New WiFi Access Point for Beta Testing
IDC MarketScape Names HCL a Leader for Worldwide Internet of Things Consulting and Systems Integration Services
India’s First Payments Bank Goes LIVE-Airtel Payments Bank Starts Pilot Services in Rajasthan
Grandstream Introduces New Mid-Range IP Phones
Qualcomm and Samsung Collaborate on 10nm Process Technology for the Latest Snapdragon 835 Mobile Processor
Axiata Announces Completion of Bangladesh’s First Telecoms Merger with Bharti Airtel
NEC Develops 5G Massive-element Active Antenna System that Supports 28GHz Band
Grandstream Expands into WiFi Market with New Managed WiFi Access Point
Qualcomm and Tencent Announce Joint Innovation Center in China
Qualcomm Announces 5G NR Spectrum Sharing Prototype System
Verizon Acquires LQD WiFi to Humanize the Citizen Engagement Experience
Grandstream Announces New 4-Port ATA with Gigabit NAT Router
Qualcomm and Preh Sign Commercial Wireless Electric Vehicle Charging License Agreement

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)