Leading global software company Atex has announced that it will be integrating InDesign with Atex Tablet Publishing (ATP). This major development, effective Q1, 2012 focuses on streamlining the editorial workflow, helping newsroom staff to meet the demands of an increasingly digital world, in just a few steps.
The InDesign integration gives full control and creative freedom in page layout and offers an alternative to the streamlined and template-based publishing workflow in Atex Tablet Publishing. By combining the best of both worlds in one solution, it allows staff to publish tablet content using an efficient templated approach, while also creating selected sections, such as the front page and illustrations, through InDesign – all of which are then integrated into one publication in the ATP.
Atex Tablet Publishing is the media industry’s fastest and most flexible solution for producing rich and engaging tablet editions. It covers the entire workflow from content creation, to end-user consumption and is the only industry solution that enables companies to monetize new advertising and audience opportunities.
Atex is dedicated to improving editorial workflows and has designed ATP in HTML5 for faster downloads, an engaging user experience, and to reduce the time it takes to produce tablet products that support multiple tablet types, including the iPad and Android-based devices. ATP integrates with existing editorial infrastructures, meaning a truly channel neutral solution is offered through Atex’s combination of tablet, web, mobile and print content management solutions.
“This release represents a significant step in the evolution of our tablet publishing solution,” said Anders Weijnitz, VP of Product Management, Web CMS. “By combining the benefits of both design and template driven tablet publishing, this new version will enable media companies to publish premium tablet products, transferring the values of a printed edition into the digital world of the tablet with minimal overhead in production time and cost.
“Media companies already have to do more with the same or fewer staff, so streamlining the production workflow to take advantage of new revenue streams from cross-channel publishing is critical. Atex is committed to delivering the best tools in the industry to support our customers in that effort and the ATP is a critical component in our digital strategy.”