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Tierra Ideas Launches Kickstarter Campaign to Support New Product Line - North Carolina company seeks funds to increase production of recycled airline-material bags
Tierra Ideas Launches Kickstarter Campaign to Support New Product Line

 

NewswireToday - /newswire/ - Raleigh, NC, United States, 2011/11/21 - North Carolina company seeks funds to increase production of recycled airline-material bags.

   
 
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Tierra Ideas, the exclusive manufacturer of travel bags and purses made from recycled aircraft materials and recycled bicycle inner tubes, is launching “Taking Recycle Higher,” a Kickstarter campaign. The campaign will run from November 14, 2011 through December 26, 2011 with the goal to raise $11,000 to support the new Altitude Collection product line, which includes bags made from recycled Delta Air Lines seatback covers and curtains.

Kickstarter is the world’s largest funding platform for creative projects, including those in the fields of design, art, technology, and music. All Kickstarter projects must reach funding goals before their deadlines or no money changes hands, allowing anyone to test concepts with no risk. In exchange for pledging money, each campaign offers unique perks.

For Tierra Ideas, donations from backers will go towards the purchase of manufacturing equipment, production, and product development. In exchange, the company is offering the chance to pre-order bags made with the latest recycled First Class fabric. These bags have previously only been available in a few select Raleigh, NC stores.

“Large amounts of worn-out airline industry materials ultimately end up in landfills. Recently, the industry began focusing significant efforts on finding new ways to recycle this waste,” says Matthew Mahler, founder of Tierra Ideas. “We hope our Kickstarter campaign will allow us to further increase our production and create consumer goods out of materials that would otherwise end up as trash.”

The partnership between Tierra Ideas and Delta Air Lines allows for worn aircraft curtains and seatback covers to be upcycled and turned into high quality bags and other accessories. Each bag is made of an average of 85% recycled materials and is sewn in Raleigh, supporting the North Carolina textile industry.

Tierra Ideas has been featured in USA Today, Sky Magazine, Diane Sawyer's Made in America, and Bob Vila's Blog.

Tierra Ideas' bags and accessories are available for purchase online at tierraideas.com. Retail stores include: designbox in Raleigh, NC; NOFO in Raleigh, NC; A Southern Season in Chapel Hill, NC; Morgan Imports in Durham, NC; Re- in Peoria, IL; Texture in Norfolk, VA; and Give Green Gifts in Weston, MA.

About Tierra Ideas
Tierra Ideas, founded by Matthew Mahler, is the exclusive manufacturer of travel bags and purses made with worn aircraft fabrics donated by Delta Air Lines. The partnership between Tierra Ideas and Delta was featured last year in USA Today and highlighted a novel way that the airline industry is reducing its waste stream and carbon footprint. All bags by Tierra Ideas are designed and handcrafted in Raleigh, North Carolina. Each bag is, on average, made of 85% upcycled materials.

 
 
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Tierra Ideas Launches Kickstarter Campaign to Support New Product Line

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