PowerCard, an established loyalty card processor that assists restaurants in building business growth through cutting-edge customer retention technologies, has launched a mobile version of its thriving customer loyalty program. PowerCard’s traditional software has helped more than 1,600 merchants throughout the United States and Canada to increase consumer profitability and overall growth since 2002. Now PowerCard customers have the option to add a mobile component to their already successful marketing programs.
For more than nine years, PowerCard has provided merchants with customer solutions through the use of a loyalty card. With the evolution of technology, the public’s craving for instant response, and the world’s desire to become more environmentally friendly, PowerCard has developed a new take on its current program that will satisfy these needs and more. The launch of PowerCard’s card-free mobile services allows merchants the ability to run, administer and maximize mobile marketing campaigns. The addition of a virtual platform reduces overall costs, improves response time and provides consumers with the enhanced and instant convenience demanded in today’s marketplace.
“The development of PowerCard mobile has been met with great anticipation among our clients,” said Kermit Austin, president of PowerCard. “Restaurants have always been attracted to our ability to build profitable relationships and to integrate with more than 35 different POS systems, particularly our integrations with Aloha, MICROS and Squirrel. But the added value of real-time registration, enhanced affordability, improved tracking and analysis, and personal communication with the customer that the mobile version will offer has really piqued their interest.”
PowerCard’s mobile program eliminates the need for the customer to carry a plastic card. Instead, a customer can register for the loyalty program using their cellular phone’s texting service; smart phone users can also scan a unique QR code or visit a website to register. The registration process takes place via texting or online, increasing speed of completion and eliminating the hassle and cost of paperwork. Once registered, the customer receives promotions and reward points via SMS text from a local landline.
“There are a lot of loyalty providers out there,” said Austin. “One of the many differences with PowerCard is the ability to personalize your customer communication and marketing efforts. Where other groups simply mass-message an audience with a generic code, we distribute specific offer codes to each person. Your employee then enters this unique code in your POS system to redeem the promotion, which allows us to generate reports on who exactly is responding to your marketing efforts and, then, adjust our campaigns to maximize your impact. Plus, most systems send text messages from a generic number while we issue a local landline for each merchant, allowing consumers the ability to respond to texts or call and speak directly with the restaurant, further opening the lines of personal communication. With PowerCard mobile, you get a higher ROI, you can register more customers faster, market to those customers better, enhance your customer communication and support a green environment by reducing the amount of PVC plastic used.”
Picazzo’s, an Italian restaurant specializing in Organic, local and Gluten Free Italian food with locations throughout Arizona, is the first PowerCard customer to employ the mobile loyalty program.
“As our restaurant continues to grow, we need a system that will grow with it,” said restaurant owner Rick Freedman. “And as an organic restaurant, we try to support green initiatives. We have seen outstanding results with PowerCard’s traditional card program over the past five years but now we are looking forward to what the organic, mobile application will enable us to do for our customers. Efficiency is key in the restaurant industry and PowerCard truly understands that. We want to bring our customers back time after time and PowerCard has proven that it does that.”
PowerCard (powercard.com) is a loyalty card processor specializing in multi-unit restaurants, servicing more than 1,600 merchants throughout the United States and Canada. Through the development and implementation of cutting edge technologies, PowerCard helps restaurants to increase profit-per-customer while also maximizing personal relationship marketing solutions. PowerCard is fully integrated with 35 point-of-sale systems including MICROS, Squirrel and Aloha by Radiant.