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Rovi Corporation today revealed the Rovi Guide for SD DTAs (Standard-Definition Digital Transport Adapters), an interactive program guide designed to help service providers transition to and expand the benefits of their all-digital network and deliver an enhanced user experience. The new product, which will be first launched in Latin America, is being demonstrated in English and Spanish at the Rovi booth (#1150) at SCTE 2011, November 15-17.
As service providers convert their networks from analog to digital, they can introduce DTAs to allow subscribers to continue to use their analog TV sets to view their cable video package. A DTA is a small device that is installed at the subscriber’s location and converts digital TV signals into an analog format. With the introduction of a Rovi Guide for SD DTAs, service providers will have the added benefit of enabling subscribers to get a more robust user experience that includes the ability to tune channels directly from the program grid, set parental controls, as well as view extended information about TV programs.
The Rovi Guide for SD DTAs is planned to provide a consistent guide experience across multiple hardware vendors and conditional access systems, maximize the capabilities of the hardware, and utilize the existing Rovi guide infrastructure for data delivery.
In some regions, analog CATV (cable TV) subscribers still outnumber digital CATV subscribers. For example, according to SNL Kagan, in Latin America there are currently 17 million basic cable analog subscribers, compared to only 8.7 million digital subscribers.
“Not every television in the home has transitioned from a standard analog TV to a digital high-definition set. The Rovi Guide for SD DTAs is designed to help service providers enjoy the benefits of an all-digital network, while continuing to support customers that have standard analog TV sets,” said Corey Ferengul, executive vice president of Products at Rovi. “This is a win for both service providers and subscribers. Service providers can recover bandwidth to leverage in new ways, and subscribers get clear benefits from the intuitive user interface and robust IPG experience provided by Rovi’s interactive guide.”
Planned Features of the Rovi Guide for SD DTAs:
• Designed to work on currently deployed SD DTAs;
• Intuitive User Interface design;
• Standard-definition 4:3 display;
• Full-screen guide with 90 minutes grid display;
• Flip banner with Now, Next, and Channel Browse;
• Program information screen;
• 24 hours of TV listings data;
• Parental Controls (MPAA, TV Ratings, Hide Adult/TV-MA Titles, Channels);
• Diagnostic screen for CSR and technicians;
• CSR PIN reset (service provider-driven);
• User settings for language – English and Spanish;
• User selection for audio language;
• Customized with service provider logo and Customer Support phone number.
Rovi Guides are compatible with a wide range of currently deployed STBs, enabling service providers to leverage the existing infrastructure to deliver a significantly enhanced user experiences to customers. Rovi Guides are powered by Rovi Data, providing a consistent data experience across guides both in and outside of the home.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended September 30, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
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Chris.D.Taylor[.]rovicorp.com 
