NewswireToday - /newswire/ -
London, United Kingdom, 2011/11/15 - The latest Social Content Widget features an extended syndication network, the ability to syndicate to multiple accounts, an improved user experience and enhanced content optimization features - KnexusGroup.com.
Knexus, the Cloud technology company specialising in Social Engagement Marketing Tools for leading brands, today announced its Social Content Widget version 4.0 release. Social Content Widget is an online engagement tool for generating social content, pushing it out to any website, tracking & then optimizing its performance in real time.
The latest release features an extended syndication network, the ability to create, control and syndicate to multiple accounts, an improved user experience and enhanced content optimization features. The improved Widget makes it simple and fast for marketers to engage audiences across the internet with social video & other social content.
“Marketers are looking for more effective ways to engage with their customers online. To do that they need good content & tools that help them reach target audiences wherever they may be. The obvious sites include Facebook & YouTube, but the long tail of video sites and blogs is greater and must not be ignored", said Graeme Foux, CEO Knexus."Once the content is out there, it’s really down to effective measurement & being able to action the insights. Social Content Widget 4.0 is all about making that effort simple and easy for brands.”
Major highlights of the new Knexus Social Content Widget include:
• Syndication network expanded – The Engagement Console now provides marketers with the ability to automatically push their content & social interactions to sites such as YouTube, Facebook, Twitter, Vimeo & Daily Motion;
• More flexibility with syndication – Widget 4.0 includes the ability to create, control and syndicate to multiple accounts within sites such as YouTube;
• Deeper customization of content - Social video, images or other content assets can be quickly tailored to maximize effectiveness according to target audiences, social networks or other sites;
• Improved Console User Experience – simple ‘select & click’ interface helps marketers quickly and accurately target social content to preferred sites;
• Enhanced Content optimization features – one central location to optimize content across dozens or an infinite number of sites e.g. change features across ten sites instantly from the central Engagement Console;
• Upgraded cloud delivery capabilities - to support rich media content delivery and interaction globally.
Knexus continues to release new versions of its tools on an 8 week cycle, to deliver ongoing innovation & competitive advantage for Knexus customers.
Knexus (knexusgroup.com) is a Cloud technology company specialising in Social Engagement Marketing Tools for leading brands. Our tools help companies improve their marketing performance through more effective brand engagement & brand profit.