Spil Games, the global leader in online gaming with 140 million monthly unique visitors, announced today that North Bridge Growth Equity, a U.S.-based growth equity firm that invests in technology-driven companies demonstrating dynamic growth, has made a minority investment in the company. The capital will be used to accelerate Spil Games’ key growth initiatives:
• Expanding its global user base through investing in best-in-class content (social, multi-player and single-player games) and further enhancing the user-experience;
• Creating a premium, cross-platform gaming experience for its players to play their favorite games anytime, anywhere;
• Enhancing the advertising value proposition through enabling advertisers to connect and engage with its audiences through a deep integration into the social layer of its gaming platforms.
“North Bridge is a great partner for us. They understand our company and the growth opportunities within our industry. Their straight-forward, ambitious, pragmatic approach is a perfect match with our company culture,” said Peter Driessen, CEO and Co-Founder of Spil Games. “Together we are committed to scaling up our business and expanding our team with the best people in the industry.”
“Spil Games is an ideal partner for our investment model,” commented North Bridge Managing General Partner, Mike Pehl. “North Bridge is delighted to partner with such a strong management team and company. Spil Games has rapidly scaled a successful business model with leading market positions in a variety of geographies, including established and emerging markets.”
Venture capital firm Van den Ende & Deitmers continues to support the company as a minority shareholder. Hubert Deitmers, Managing Partner of Van den Ende & Deitmers comments,“We are proud to see that Spil Games has developed into a global market leader and we are excited to be part of the next growth phase together with the great teams at Spil Games and North Bridge.”
Atlas Advisors and Waller Capital Partners served as the financial advisors to Spil Games for the transaction.
About Spil Games
Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, localized in 19 languages, entertain 140 million unique visitors from around the world each month. In its current portfolio, Spil Games (spilgames.com) has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms.
About North Bridge Growth Equity (NBGE)
North Bridge Growth Equity (northbridge.com) is a leading growth equity firm that invests in technology and technology-enabled companies demonstrating strong revenue and profitability momentum, large and dynamic addressable markets, and proven management teams. NBGE targets investments in companies with $15 million to $300 million of revenue, and is currently investing from the $545 million North Bridge Growth Equity Fund I. NBGE is co-located and affiliated with North Bridge Venture Partners (NBVP), a bi-coastal leader in early stage venture capital investing. Together, NBGE and NBVP have $3.2 billion of committed capital under management.
About Van den Ende & Deitmers
Van den Ende & Deitmers (endeit.com) is the venture capital firm of Endemol founder Joop van den Ende and former Endemol Executive Board member Hubert Deitmers. The firm invests in West European companies with substantial international growth potential, both early stage and later stage. The EUR 150 million fund focuses on content, platforms, e- commerce and related ict-services. Since its inception in 2006 the firm has invested in numerous companies, e.g.: television producer Eyeworks, online marketing research provider MetrixLab, online video advertising company Smartclip, photo album platform Albumprinter and many others.