NewswireToday - /newswire/ -
North York, Ontario, Canada, 2006/10/29 - Online shopping directory, Indie Collective, puts a fresh face forward in the battle to bring awareness to smaller, independently owned businesses.
With the launch of their newly revamped website, the Indie Collective, an online shopping directory has once again stoked the creative fire of emerging designers looking to establish themselves as a retail choice that rivals that offered by the country’s current shopping conglomerates.
By promoting independent designers and touting the superiority of handcrafted over mass-produced merchandise, the Indie Collective, an online shopping directory, and the designers they showcase are giving retgoods ail a run for their money.
Continuing their mission to bring awareness & interest to smaller designers, the Indie Collective (indiecollective.net) has revamped their online shopping directory website and in turn, stoked the already burning ambition of independent designers, crafters and artisans everywhere who are looking to showcase their handcrafted wares.
Style-savvy shoppers are quickly learning that staying ahead of current fashion trends isn’t easy with the influx of retail chains that are popping up weekly on every street corner. In the race to stay current with the “next big thing”, hipsters and fashionistas alike are not only seeking out the latest in independent fashion and design, they are the very ones creating it.
The rise of the Indie Collective, itself, is evidence that smaller designers are doing things that are unheard of in big business. Shop owners who, in the retail world, would normally be considered adversaries are now, in the so-called “indie” world, allies, working together to advocate the indie mindset. In fact, the sense of community and family that these smaller business owners adopt was the very catalyst that triggered a virtual explosion in the independent design scene, and sees new indie websites being introduced into the community daily.
Administrators of the Indie Collective website and small business owners themselves, Kristen Magee and Mary Rajotte each have firsthand experience in not only trying to get their small businesses off the ground. They also are both well aware that directories such as theirs are a refuge for owners of smaller businesses.
Being a small business owner who works from home can be an extremely solitary existence,” accessories designer Mary says. “Through our website, online messageboards and community-based craft fairs and artisan markets, designers no longer have to feel like they are at a loss when it comes to running their businesses."
For home accent & candle designer Kristen, the feelings of reassurance that come from such a community are the driving force that helps keep her moving forward.
"It’s so motivating to know that there are others out there who are going through and who have gone through what you are and meeting with such success," Kristen says. "The wonderful thing is that these same people are more than willing to give of their time to help teach others the ins and outs of running an independent business."
The Indie Collective receives new submissions daily, and adds approximately 30 new designers to their directory every week. From handbags to home accents, and jewelry to apparel, the directory not only showcases product designers, but also brings together small business who provide services to other independent designers, as well as blogs, magazines and business groups that all work toward empowering and networking with other emerging independently-owned businesses.
About Kristen Magee
Kristen Magee is a founding member of the Indie Collective. She also runs her own business, Beccalights, selling high quality, hand poured scented candles and home fragrance items.
About Mary Rajotte
Mary Rajotte is the other founding member of the Indie Collective. She also runs her own accessories business, Sparkle & Shine Design, where she sells her handcrafted beaded jewelry and bead crocheted accessories.