Wendy Lynam, founder and partner of Greenville Marketing Lab, is pleased to announce that the firm has been retained by Pedal Chic, the first women-specific cycling and athletic boutique in the United States. Greenville Marketing Lab will be designing and promoting Pedal Chic's Online Boutique, in addition to assisting with other marketing and promotional opportunities.
Pedal Chic, located in downtown Greenville, South Carolina, has been the destination in the southeastern region for active women shopping for contemporary, stylish and high-performance cycling, fitness and lifestyle apparel, bicycles and cycling accessories since its grand opening in August, 2010. Robin Bylenga, proprietor of Pedal Chic, explains "I have received numerous requests from clients all over the nation about adding an online shopping experience to Pedal Chic's website. I'm excited about Pedal Chic's alignment with Greenville Marketing Lab. The Lab's partners share a passion for cycling and athletics, and each understands intuitively and strategically the elements required to market and promote Pedal Chic's product offerings online and offline.
Lynam states,"Greenville Marketing Lab is thrilled to partner with Robin Bylenga and Pedal Chic. Creating an online boutique for Pedal Chic will allow Robin's followers the pleasurable experience of shopping in the comfort of their own homes or offices. The women cycling community is a growing and fiercely loyal market, for which Robin has a deep affinity."
Pedal Chic's Online Boutique is expected to launch the week of October 31st. Pamela Wood Brown of BrownEyeMedia is collaborating with Greenville Marketing Lab.
About Pedal Chic
Robin Bylenga opened Pedal Chic in August 2010. The shop is located at 651 B. South Main Street, downtown Greenville, South Carolina, 29601. Pedal Chic (pedalchic.com) is a full-service bicycle and athletic boutique carrying a wide selection of designer apparel lines and is a dealer of Jamis, Bianchi, Pashley, Civia, Phat, Lilnue, Linus, Nirve and Zike bicycles. Cycling accessories include Nutcase Helmuts, Yakkay Helmets, Basil Bike Bags, ProCamp Handbags, Nantucket Baskets, and more. Pedal Chic has their own branded and trademarked items, as well.
About Greenville Marketing Lab
Wendy Lynam and Martha Winebarger founded GML in November, 2010. A full-service marketing firm, the Lab specializes in Internet marketing, new product launches, public relations, web development and social media. Greenville Marketing Lab (greenvillemarketinglab.com) recently introduced the #WinningLocalGVL networking concept to the East Coast.