There are various components that contribute to successfully entering a new market. Some of the common factors include entering the right market at the right time and completing the appropriate due diligence.
Frost & Sullivan recently published a whitepaper, VelaTel's Innovation Telecommunications Solutions: Expanding the Reach of Wireless Broadband Access, which describes the company's ability to quickly build a 4G wireless infrastructure in an underserviced market, and capitalize on both the broadband appetite and the mindshare created by being the first adopter of 4G. Peru was examined for this concept as the country demonstrated its commitment to improve the wireless broadband offerings.
One of the obvious indicators of potential growth is Peru's low level Internet saturation: less than 28 percent by year end of 2009, according to statistics from the World Bank. This number can be lower as one moves away from the big urban centers (such as Lima) and goes into other Peruvian coastal and lesser developed communities.
"A low level of Internet penetration provides an excellent entry point that can be exploited by a new entrant," said Frost & Sullivan Principal Telecom Analyst, Ronald Gruia. "The opportunity for VelaTel to establish mindshare as a new entrant launching 4G presents some interesting possibilities, especially as wireless broadband is a vital component in Peru's campaign to stimulate its rural economic infrastructure."
In a search for a service provider that demonstrates the ability to deliver in emerging markets across the globe, Frost & Sullivan identified VelaTel. This is displayed through their strong partnerships with vendors and their three-pronged approach which includes being the first 4G provider in Peru, capitalizing underserviced markets and providing compelling price points.
"VelaTel has a great opportunity to accelerate the uptake of broadband access in Peru and will continue to successfully execute its vision to be a provider of 4G services in emerging markets around the world," notes Gruia. "These elements in addition to its assertive partnership agreements, keeping cost in line and utilizing many great resources validate VelaTel's ability to seize the opportunity in an untapped market."
Click here if you are if you are interested in receiving a copy of the VelaTel's Innovative Telecommunications Solutions: Expanding the Reach of Wireless Broadband Access white paper.
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